Everything You Should Know About Google Penguin Update
It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But after few years, there were several updates that were implemented to Penguin and now come another update, which is Penguin 4.0, announced on September 23. A number of SEO experts have agreed that this update is a major boon for SEO companies that perform legitimate SEO strategies.
And there are many reasons to why the new Penguin update has made so many people feel so excited:
Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. Penguin was punitive in nature when it was first launched. Meaning, if your page was affected, then the entire site will be demoted in search without getting clear instruction or explanation to how it can be recovered.
Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.
Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Having said that, Penguin’s data is refreshed in real time, which makes changes become visible and faster that usually take effect shortly after a site is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – it provided immediate rewards for legitimate practices as spam is devalued a lot more efficiently, thanks to the improvements made to Penguin update. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. There are still some shady companies and individuals on the other hand that claim to be SEOs while what they actually do is just provide spammy services.
New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.
Support: her comment is here